Journey Planner App

Mobile App Design

UX design

Sweden 2023

User Experience Design
User Interface Design
Mobile application design

Dalatrafik app is a travel app design and developed by Infospread Euro AB. Their app is currently being using by several regions and cities within Sweden and parts of Norway. The app currently has more than 20,000 daily users and more than 400,000 weekly active use. The sole purpose of the app is for its users to Search and plan journeys, Buy digital travel tickets, get digital copies of timetables, travel reminders and more. Considering the fact that is app is being used by more than 82% of people in Sweden, There has been a growing dissatisfaction from users regarding what the app can offer. The app has fallen behind with not being able to meet the growing needs of its users and that is being reflected on its ratings from users on the google Play Store and the apple Store as well. In this project, I will take a deep dive into understanding what the users problems are and possible solutions to help improve users experience

Design Process,Scope Of Work & Timeline

In this project, I followed the Design Thinking Technique to ensure that the user was at the front and center of every design decision.

Desk Research

It was very easy for me to get a lot of user feedback from user reviews from Google play store and ISO App store. Considering the fact that all Regions where this app is being use had an average rating of 2.5/ 5 with many negative reviews. It was a good start for me to understand some of the problems.

User Interviews

I conducted user interview with users of the Dalatrafik app and users from other regions in Sweden where this app is being used. I had to do this interview to get a deep understanding of the users pains and challenges they face while using the app. Some of the Questions asked during the interview can be found below.

Competitor Analysis

I conducted a competitor analysis of different Travel planner apps, to help me understand the strengths and weaknesses to earn the ins and out of how competitors works and to identify potential opportunities that we can leverage to make Dalatrafik better than its competitors.

User Persona

To help in the design and development of a product that meets the needs of the users, I decided to create a frictional representation of different users groups. By so doing, I am a able to better understand the problems of the different groups of users in my research.

Empathy Mapping

The purpose of an empathy mapping is to gain a deeper understanding of a specific user or customer by examining their attitudes, behaviors, motivations, and pain points. It helps me to put myself in the user's shoes to gain a more empathetic perspective on their needs and experiences while using the Dalatrafik App.

Journey Mapping

The purpose of an empathy mapping is to gain a deeper understanding of a specific user or customer by examining their attitudes, behaviors, motivations, and pain points. It helps me to put themselves in the user's shoes to gain a more empathetic perspective on their needs and experiences while using the Dalatrafik App.

User Flow

The user flow was very important because it gave me a better understanding of the steps the user will take to achieve his/her goal. it is important to note that is a summarized version of the user flow map and not a comprehensive detailed flow of the app.

Low Fidelity Wireframes

Employing the "Crazy Eight" method, I swiftly sketched several iterations illustrating how I envisioned the various screen designs. This approach allowed me to promptly evaluate and eliminate designs that did not align with the user's requirements and preferences.

The Old/Current App Design Screens

In order to gain a deeper insight into the initial state of the app when I commenced the project, I have compiled all the screens as they existed at that time. While there have been recent updates to the application, it largely retains its core appearance, with a few additional functionalities seamlessly integrated.

New HI-FI Designs

Displayed below are the screens showcasing the new designs. While this presentation doesn't delve into the specifics of my design choices and the changes implemented, I am readily available to provide a comprehensive explanation of this project. Feel free to reach out to me directly if you'd like to explore further.

Unboarding Screens

Verification Screens

Home Screens

Search Result Screens

Journey Details Screens

Ticket Screens

Ticket Purchase Screens

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See the case